Drink By The Sun

This project was a product of a semester long study on consumerism habits of college students. Drink By The Sun is an instant coffee brand directed at those who run with a busy lifestyle, but want to bring themselves back to the slower pace of coffee hours of the past. The line features five different varieties of instant coffee, each with a distinct flavor and design. The light hues are meant to evoke the glow of the sun at each hour of the day, and a transitional logo features the sun at a different hour on each corresponding package.